From the FOREWARD:
"Thirty-three years ago the New York Evening Journal was introduced to New York under its present ownership.
Improvements have been constant. The aim has been to give the public a better and still better newspaper, to make the New York Evening Journal more attractive and interesting to every member of the family.
Today, this newspaper is read by the greatest number of men and women in all income groups. It goes into the homes of the highest earning and largest spending classes, reaching the worthwhile families of New York City and its suburbs.
The New York Evening Journal, through its National and International News and Feature Services, has access to more of the very best and highest paid experts, writers, artists and contributors in every department of newspaper publishing than any evening newspaper in America outside the Hearst organization.
For the past quarter of a century the New York Evening Journal has attracted the largest readership of any evening newspaper in the United States on the sound principle of greatest service to the greatest number of men and women in every substantial walk of life.
Talent, the most expert and brilliant that money can attract, as exemplified throughout the pages of this booklet, gives you the secret of reader interest and reader confidence in the New York Evening Journal-an overwhelming public preference over one hundred per cent greater than the next largest standard size evening newspaper in New York City."
--New York Evening Journal.
